Accounting Influencers

Episode 109. In today's practical episode, what works for accounting firms on "Accounting Firms - First Steps with Employer Branding." In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.Key takeaways from this episode include:★ link to previous related episode: "What Works in Accounting with Employer Brand Websites" https://bit.ly/37T8XYY★ why almost all accounting firm websites are conflicted and therefore confuse Google★ how the war for talent in accounting means practices must have a strong employer brand★ the main benefits for accounting firms to have a strong employee value proposition and employer brand★ the % of candidates who research an accounting firm's reputation before applying for a job★ the proportion of accounting professionals who would leave their current firm if they received an offer from one with a better employer brand★ the high number of candidates who will apply to work for an accounting firm that i