Accounting Influencers

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 9 - Not All Business is Good." ***APOLOGIES FOR THE AUDIO ON THIS BONUS EPISODE***In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:★ asking whether all new business is good business for accountants★ what a scarcity mentality and fear looks like for today's accountants and CPAs★ why accountants cannot often control the quality of clients or business they look after★ the downsides for accountants of taking on all clients who do not fit your firm★ the reasons accountants feel forced to take on all clients who are referred to them★ positioning tips for accountants who do not want to win new business on price alone★ how say