Accounting Influencers

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 8 - Reliance on Referrals." ***APOLOGIES FOR THE SOUND QUALITY ON THIS RECORDING***In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:》 the complacency that exists in accounting given it is a service mandated by law so business just comes to most firms》 the advantage lawyers and other service professionals have over accountants in developing the skills to create new work opportunities》 the problems for accountants who lack the confidence to negotiate, price and ask for new business》 the downsides of referrals for accounting professionals, particularly when they rely on them too much》 the dangers for accounting firms of e