Accounting Influencers

Episode 97. In today's news episode, "Social Media Trends & Tik Tok's Place in Accounting."Key takeaways from this episode include:➨ insights from Sony about where accounting firms should be when it comes to 'online' and social media➨ what happens to accounting firms who are not part of the social media conversation with potential clients and talent➨ which social media platforms have seen gains and which have lost users throughout covid➨ stats for active users on the main social media sites/apps, and where accounting firms should perhaps focus their efforts➨ the blurred lines between social (personal) and business (professional) on platforms like LinkedIn➨ the rise of TikTok as the fastest growing social media platform and whether accountants are actually on there➨ why employer brand for accountancy firms is dependent on social media to reach younger talent➨ the difference in age between the average accounting partner and the average business owner➨ why it doesn't matter what YOU as an accountant think ab