Accounting Influencers

Episode 89. In today's practical episode, "What Works in Accounting with Employer Brand Websites." In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice. Key takeaways from this episode include:⍟ how the future of work and talent has changed for accounting firms and CPAs over the last couple of years ⍟ the drivers behind the 'great resignation' in accounting and finance plus many other sectors⍟ the percentage of workers who would leave their current employer within 6 months if they were not happy⍟ the current skills shortage and it's effect on accounting practices in most countries⍟ the three brands accountants and accounting firms must intentionally build⍟ the problem with most accounting practice websites and how it confuses people searching for you on Google⍟ what potential clients of are looking for when they visit the website of an accounting firm⍟ what potential employees and talent need to see when they go to an accou