Accounting Influencers

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 3 - Gleaning Pricing Intel." In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:▶ the two options for accounting practitioners who want to upskill in the area of pricing▶ the importance of getting the right information from prospects so accountants can price properly▶ what leads accountants to a poor or wrong diagnosis of a client's needs, meaning pricing is more problematic▶ why initial meeting preparation with potential clients is underestimated by accounting professionals▶ the number one job of an accountant or CPA when meeting with a potential new client▶ the big mistake accountants make with assumptions in prospect