Innovation Forum Podcast

In the second episode of Innovation Forum’s podcast series on corporate readiness for the EU Deforestation Regulation (EUDR), in collaboration with Deloitte & Touche LLP, we explore how companies can go further than ticking compliance boxes and instead use EUDR as a springboard for long-term business strategy. Ian Welsh is joined by John O’Brien, managing director at Deloitte & Touche LLP, to discuss how EUDR requirements can unlock new value. From building trust with consumers and de-risking supply chains to accessing new markets and premium pricing opportunities, they explore how aligning compliance efforts with broader sustainability goals can deliver competitive advantage. Key themes include: Why EUDR is more than a regulatory requirement The role of traceability and reliable data in understanding supply chain resilience How nature-related risks are evolving, and why businesses should prepare now What companies at different stages of readiness should prioritize next Whether you’re just getting s