The Art Of Manliness

Whether you’re a teacher, parent, or entrepreneur, you want to be able to persuade your students, children, and customers with your messages. That’s a tall task in the modern age, when people are bombarded with 13 hours of media a day. How do you cut through all that noise to make sure you’re heard? My guest would say it’s all about keeping things simple.Ben Guttmann is a marketing educator and consultant who’s helped promote everything from the NFL to New York Times-bestselling authors. He is himself the author of Simply Put: Why Clear Messages Win—and How to Design Them. Today on the show, Ben explains the gap between how people like to receive messages and the self-sabotaging, complication-introducing ways people tend to send them. We then talk about the five factors of effective marketing that anyone can use to close this gap and craft simple, effective, influential messages. We discuss why you should highlight something’s benefits rather than its features, the question to ask to figure out what those ben