The Art Of Manliness

When it comes to living their best life and building substantial wealth, many young men's first thoughts turn to developing a new app or starting a popular YouTube channel. They don't think about digging ditches. But that's how my guest today became a millionaire, and he thinks more folks should consider seeking not only financial success, but true comfort, peace, and freedom, by rejecting society's standardized white collar career path, and looking into alternative routes through the skilled trades. His name is Ken Rusk, he's a construction business entrepreneur who's also been a life coach and mentor to hundreds of his employees, and he's the author of Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life. Ken and I begin our conversation with how a guy who got a job digging ditches in high school and skipped college went on to create a multi-million dollar construction business. We then talk about how there aren't enough people pursuing blue collar work, and how this "skills ga