Apartmenthacker Podcast

In today’s Five Things You Need to Know in Multifamily, we’re talking books, market shifts, and bold moves.I just finished (almost) Barry Diller’s Who Knew? — an incredible ride from humble beginnings to industry legend. If you’re in leadership, entrepreneurship, or just love a well-told story, this is worth your time.Next, a stat that caught my attention: short-term vacation rentals saw a 12% YoY spike in May while U.S. hotels grew just 2%. This “shadow market” is pulling on hotel performance — and similar competitive pressures are brewing in multifamily.Then, a BizNow headline hit me hard: Commercial real estate investors are done waiting for a rate cut. The ice is thawing. Deals are happening. If you can pencil them, even imperfectly, now might be the time to get in the game and show the market you’re serious.We also talk about immersive media in multifamily marketing. Virtual unit tours, drone shots, neighborhood views — all designed to spark emotion. Because we buy with our hearts, then justify with our