Impact Pricing

Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce, and subscription businesses. Starting his career at Anheuser-Busch (as the company's only non-drinker), Ashish has led businesses from startup to eight-figure valuations, giving him deep insights into pricing across different business models and growth stages. In this episode, Ashish shares unconventional pricing strategies that transformed his businesses, including how he convinced vendors to provide products for free by repositioning his company as a marketing partner rather than a traditional retailer.   Why you have to check out today's podcast:  Discover how to identify and target the specific customer segments willing to pay premium prices for your unique value proposition.  Learn the "influencer plus" strategy that transforms vendor relationships from cost centers into revenue-generating partnerships.  Understand how subscripti