Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Your world is your map. Mark Fidelman and I take a look at Pokemon Go, the craze, the opportunities and the future of Augmented Reality. Here are the articles mentioned in the podcast: Wall Street Journal: In ‘Pokémon Go’ Craze, How Much Profit Does Nintendo Capture? New York Times: Pokemon Go, Millennials First Nostalgia Blast Wired: Pokemon Go Might Just Be the Perfect Dating App The Guardian: Is Pokemon Go the Solution to Americas Obesity Problem Telegraph: More People Search for Pokemon Go than Porn