Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

121: How to Hack the Convenience Economy in 4 Steps

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Sinopsis

  In today's day and age of sub-hour delivery services, how can marketers increase the customer experience? 1. Be ready to answer questions at key moments AirBnB 2. Build trust and the transactions will follow Refinery29 3. Question assumptions about your customers Adidas  4. Don't try to engineer your brand's humanity Nordstrom   Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, c