Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

  Learn how segmentation can help you gain success and why spray and pray tactics are a thing of the past. What are the results of well-structured segments? 39 percent of marketers who segment see higher open rates, while 34 percent experience lower unsubscribe rates, eMarketer reported several years ago — and the impact is likely to be even higher in today’s cluttered environment. Tim Swindle of Pointdrive shares that companies generate higher conversion rates and deeper sales conversations when they segment their audiences appropriately. Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder,