Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Ten Business Lessons from Mad Men's Don Draper 1. Break the mold “If you don’t like what is being said, then change the conversation.” – Don Draper 2. Play on emotion “Advertising is based on one thing – happiness.” – Don Draper 3. Focus on customer retention, more than lead generation “What’s happiness? It’s a moment before you need more happiness.” – Don Draper 4. Fail fast and move on “I have a life and it only goes in one direction – forward.” – Don Draper 5. Not everything is as it seems “The reason you haven’t felt it is because it doesn’t exist. What you call ‘love’ was invented by guys like me – to sell Nylons.” – Don Draper 6. Don’t twist the truth “It wasn’t a lie, it was ineptitude with insufficient cover.” – Don Draper 7. Bring a constant stream of ideas “I’m sure you do (have ideas). Sterling Cooper has more failed artists and intellectuals than the Third Reich.” - Don Draper 8. Roll with the constant pace of digital change “Change is neither good nor bad. It simply is.” – Don Draper 9. Be brave