Smartbug On Tap

Double Funnel, Double Trouble: Solving for Candidates and Clients in One CRM

Informações:

Sinopsis

Managing both candidates and clients in one CRM can feel impossible, but it doesn’t have to be. In this episode of SmartBug on Tap, host Alexandra Whitmore (VP of Sales at SmartBug) sits down with Sandy Moore (Senior Director of Account Strategy at SmartBug) to unpack why staffing firms struggle with “double funnel” operations and how HubSpot helps solve the chaos. You’ll learn: ✅ What the “double funnel” is and why it causes friction ✅ Common CRM mistakes staffing firms make with candidates vs. clients ✅ How legacy CRMs fall short in supporting both sides of the staffing equation ✅ Ways to structure HubSpot pipelines, objects, and dashboards for clarity ✅ Quick wins staffing leaders can implement this week ✅ Long-term shifts to prevent double funnel burnout If your CRM feels more like a data graveyard than a growth engine, it’s time for a reset. SmartBug has helped staffing firms of all sizes optimize HubSpot for recruiting and sales success—let’s do the same for you. Key Highlights: [02:10] What the “double