Performance Delivered

In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst explores the evolving challenges of the CMO role with Karl Van den Bergh, Chief Marketing Officer at Illumio.Karl shares insights from his 25+ year career leading marketing, product, and GM roles across startups and billion-dollar tech companies. Together, they unpack:Why the CMO role is uniquely difficult in today’s business environmentHow to build credibility and trust with boards and executive teamsThe “Plan on a Page” framework for aligning strategy, execution, and KPIsLeading with authenticity in campaigns and leadership cultureHow AI is transforming marketing workflows and the buyer’s journeyTimestamps:00:00 – Intro01:00 – Karl’s career journey04:09 – Why the CMO role is uniquely difficult06:16 – Building credibility and trust09:00 – The “Plan on a Page” framework13:30 – Building trust through transparency & authenticity14:55 – What authenticity looks like in leadership and campaigns19:30 – Ho