Unstoppable | A Conversation With Change Makers

On this episode of The Kara Goldin Show, we’re joined by Lorissa Link, Founder of LK™ snacks—the first and only meat snack brand free from the Top 9 allergens, making high-protein, delicious snacks that everyone can safely enjoy.Inspired by her son’s severe food allergies, Lorissa set out to create an allergen-free meat snack brand that didn’t compromise on taste or quality. What started as a deeply personal mission has grown into a brand reshaping the meat snack category, delivering products free from added sugar, gluten, preservatives, and unwanted additives.In our conversation, Lorissa shares how she turned a personal challenge into a purpose-driven business, the unglamorous work it took to launch, and what it means to stay values-driven while scaling in a competitive industry. We also dive into how she educates consumers in a legacy category, what she’s learned about building trust, and how she balances taste with clean ingredients in product development.Whether you’re a founder, a brand builder, or someo