Unstoppable | A Conversation With Change Makers

On this episode of The Kara Goldin Show, we’re joined by Martha Barra, Owner of Barra of Mendocino and Redwood Valley Cellars—a pioneer in organic winemaking with a story that spans decades of grit, growth, and unwavering values. Alongside her late husband, Charlie Barra, Martha helped turn a single vineyard into a thriving, vertically integrated wine business with more than 350 acres of certified organic grapes, two acclaimed wine brands (BARRA of Mendocino and Girasole Vineyards), and a 2.8 million gallon custom crush facility serving wineries across Northern California.In our conversation, Martha shares what it’s really taken to lead in a legacy industry, the early decision to farm organically before it was popular—or even profitable—and how she’s weathered market shifts, changing consumer expectations, and personal loss to keep the business thriving. We dive into the value of patience, the hard truths about the organic wine market, and how Martha continues to innovate while staying rooted in tradition. If