Unstoppable | A Conversation With Change Makers

On this episode of The Kara Goldin Show, we’re joined by JW Wiseman, Founder and CEO of Curious Elixirs, a brand that is redefining social drinking with bold, booze-free craft cocktails infused with adaptogens. JW launched Curious Elixirs before the sober-curious movement became mainstream, pioneering a new way to enjoy complex, sophisticated cocktails without alcohol.During our conversation, JW shares how he turned a personal wake-up call into a thriving brand, the challenges of bootstrapping a business in the beverage space, and what it takes to create one of the most innovative non-alcoholic beverage brands on the market. We dive into the evolution of the sober-curious movement, how Curious Elixirs became a staple in Michelin-starred restaurants and top nightclubs, and why he believes the future of social drinking is changing.Whether you’re an entrepreneur, a beverage industry insider, or simply curious about alcohol-free alternatives, this episode is packed with insights on brand-building, perseverance, a