Unstoppable | A Conversation With Change Makers

On this episode of The Kara Goldin Show, we’re joined by Brianda Gonzalez, the inspiring Founder and CEO of The New Bar. Brianda’s journey began on Catalina Island, where socializing with family and friends often revolved around alcohol. When her father’s health required him to give up drinking, Brianda set out to create a new way for their family to bond over drinks—without the alcohol. From this, The New Bar was born, a platform that’s redefining social drinking with high-quality, alcohol-free alternatives. In 2022, Brianda opened The New Bar’s first location in Venice Beach, and just a year later, the brand became the first nonalcoholic partner at Coachella and expanded to new locations in West Hollywood and San Francisco.In our conversation, Brianda shares her experiences building The New Bar, securing major partnerships, and navigating the fast-growing nonalcoholic category. We dive into the shift in consumer attitudes around alcohol, her unique approach to brand building on a lean budget, and how she co