Unstoppable | A Conversation With Change Makers

566 Kathleen Griffith: Author of Build Like A Woman

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Sinopsis

On this episode of The Kara Goldin Show, Kathleen Griffith, Founder and CEO of Grayce & Co, and Author of Build Like A Woman, dives deep into her journey from a strategist to spearheading an initiative and writing a book aimed at empowering female entrepreneurs. She discusses the creation of Grayce & Co, a company that focuses on helping brands engage female consumers, and shares the story behind her initiative and book, both titled, Build Like A Woman. Kathleen explains her entrepreneurial philosophy and introduces us to her "Golden Tools"—practical strategies for overcoming common business challenges and maximizing success. One standout discussion includes the "Heart Test," a method Kathleen recommends for evaluating the emotional and passionate potential of a business idea. She also takes us through strategies for visibility and marketing in a crowded market and ways to handle setbacks while navigating the complexities of starting and growing a business. This episode is a treasure trove of advice f