Sportsbusiness Journal

The very healthy state of the NFL; College football's strong start; the WNBA's Fever have big ambitions and thinking about Bjorn Borg. 0:11 NFL season starts0:27 NFL game in São Paulo, Brazil1:29 NFL's league record sponsorships2:12 Life is very good for the NFL according to the CivicScience SBJ Sports Consumer Insights Survey4:21 College Football television ratings5:28 Steve Ballmer isn't hiding over accusations of  violating cap rules\7:02 Caitlin Clark's out the rest of the season7:37 Indiana Fever building new practice facility8:49 Tennis news, Bjorn Borg's prostate cancer in remission9:32 Takeaways