I Love Mortgage Brokering

Are you building your mortgage business on solid systems—or flying blind? In this episode, I share a simple 4-question test that reveals exactly how organized (or disorganized) you are—and what that means for your business. Inspired by a private lender’s “French Fry Test,” I break down the broker equivalent. If you can’t answer these questions in under 60 seconds, you’re leaving money on the table and working way harder than you should. What We Cover: The French Fry Test – How one lender predicted financial struggles by counting fries—and why that matters for your files. The 4 Broker Questions – The simple questions that expose gaps in your business organization. Why Organization = Scale – Why you’ll never scale a leaky bucket—and how to fix it fast. Past Client Blind Spot – Why most brokers don’t know how many clients they’ve served—or when they last reached out. Real Talk – How a failed business venture taught me just how widespread this problem really is. You can’t fix what you’re not tracking. Get organ