Makingchips | Equipping Manufacturing Leaders

Every machine shop has a story—and Chad Schmidt has made it his mission to tell them. As a sales engineer + content creator, Chad blends his technical background with a passion for storytelling. He creates authentic shop tour videos that shine a spotlight on the people, culture, and values driving the manufacturing industry. His YouTube channel has quickly gained traction, giving machinists and shop owners a platform to showcase their work in an honest and unpolished—but deeply engaging—format. In this episode of MakingChips, Chad shares his journey from tool rep to filmmaker and how a pandemic-era discovery of shop tour videos sparked his creative pursuit. He opens up about the challenges of convincing shop owners to go on camera, the humility he sees in the most successful leaders, and the business trends shaping machine shops across the country. The conversation dives into everything from diversification and leadership mindsets to adopting new technology and empowering the next generation of machinists. W