Connecting Is Not Enough - The Networking Radio Show

In this episode of Connected Leadership Bytes, Andy Lopata revisits a gem-filled conversation from the archives with Phil Jones, Managing Director of Brother UK, and Sam Rathling, founder of Pipeline 44. They discuss why it is crucial for modern leaders to actively engage on social media, particularly LinkedIn. Phil Jones shares his personal journey of leveraging platforms like Twitter and LinkedIn to build his personal brand, attract talent, and connect with customers. He argues that being active on social media is a necessary competency for today's leaders, sending a powerful message about the modernity and responsiveness of their organisation. Sam Rathling provides expert insights on how leaders can effectively build their digital reputation. She emphasises the power of authentic, original content and consistent engagement, which doesn't have to consume more than 10-15 minutes a day. The conversation covers practical tips on content creation, the importance of a human touch, and how to balance profession