Podcast Neil Wilkins
Avoiding the Greenwashing Trap
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:40:17
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Sinopsis
Transparency in Advertising and Marketing"How marketers can embed transparency, credibility, and responsibility into advertising to build trust and meet sustainability standards."This session provides marketers with the strategic frameworks, tools, and checklists needed to design transparent campaigns and avoid greenwashing pitfalls.More content like this at Cambridge Marketing College http://marketingcollege.com/events