Fm Evolution

SummaryIn the latest episode of Service Evolution, Jim Robinson, Neil McQuiston, and Skyler Coffey, come together to tackle one of the most critical and often overlooked elements of sales success: building a winning sales culture.The conversation kicks off with each speaker sharing what sales culture means to them. Neil emphasizes that it’s about more than just numbers—it’s the foundation of teamwork, motivation, and trust. Skyler adds that a healthy sales culture creates an environment where people feel supported, challenged, and empowered to improve. Jim, drawing from his experiences in team leadership, highlights the importance of transparent communication and recognizing every win, no matter how small.The trio dig into practical steps for cultivating this culture. They discuss everything from hiring for cultural fit to ongoing coaching, and the value of setting shared goals. One standout point: sales leaders should model the attitudes and work ethics they want to see. This sets the tone for the rest of th