Unstoppable | A Conversation With Change Makers

On this episode of The Kara Goldin Show, we’re joined by Joe Nicchi, Founder and CEO of CVT Soft Serve — the Los Angeles–based brand that turned a classic chocolate-vanilla twist into a cultural phenomenon. What started with a single soft serve truck in 2014 has grown into a beloved brand with multiple trucks, retail locations, and packaged pints that bring the CVT experience to even more fans. Along the way, Joe made national headlines when he pushed back on influencer freebie culture with his now-viral “influencers pay double” policy, reinforcing the authenticity that has defined CVT from the beginning.In our conversation, Joe shares how he went from acting to entrepreneurship, what it’s really like to build a food business from a truck on the streets of LA, and the bold bets he’s made to grow CVT into an enduring brand. We talk about scaling beyond food trucks, the challenges of breaking into retail, and what it takes to carve out space in an ice cream market dominated by giants. Joe also opens up about th