The Fully Charged Show Podcast

In this week’s episode Imogen talks to Ruban Yogarajah, a Sustainability Partner at FGS Global - a stakeholder strategy firm helping companies and climate groups win support for the energy transition. They discuss why enthusiasm for "net zero" is declining, the messaging crisis that is undermining the clean energy transition and the need to rebuild public trust.    00:00 - Introduction: The Net Zero PR problem  02:01 - Who is Ruban and what does FGS Global do? 04:46 - What the UK public really thinks  06:46 - Why "net zero" doesn't work as a term  09:17 - Perception vs reality on climate costs  11:35 - The messy middle: Transition economics  14:25 - Reframing costs and making them tangible  16:35 - Energy security as a winning message  20:45 - Who should deliver these messages?  23:02 - Learning from EVs and practical technology adoption  27:05 - Local opportunities and green jobs  30:25 - Rebranding and new language  33:15 - Energy security vs fossil fuel myths  37:10 - Fighting misinformation  40:30 - Quick