Makingchips | Equipping Manufacturing Leaders

In this special MakingChips Machine Shop MBA episode, we sit down with Peter Doyle—CEO of Hirsh Precision—to unpack what it takes to grow and transform a machine shop with purpose. From his roots as an Air Force officer to leading a former Top Shops award winner, Peter has blended strategy, structure, and heart into a roadmap any shop leader can learn from. Peter shares why strategic vision is more than a slogan on a wall. He explains how his team at Hirsh Precision focuses on high-mix, low-volume work, invests heavily in sales and marketing, and positions themselves as partners to engineers—not just parts suppliers. This shift has generated a steady stream of new business opportunities while maintaining the discipline required for regulated industries like aerospace and medical. Throughout the conversation, Peter emphasizes the importance of deliberate decisions: building customer-centric processes, developing leaders, hiring wisely, and implementing technology and certifications that align with their missio