Cxotalk: Leadership, Innovation, Disruption

How did Salesforce build a $200B company by declaring war on "software"? Branding expert Laura Ries (author of "Strategic Enemy") reveals why the world's best brands choose strategic enemies to dominate their markets.Laura explains the counterintuitive positioning strategy behind iconic brands like Tesla, Chick-fil-A, and White Claw. Learn why opposition creates clarity, how visual hammers make brands unforgettable, and why line extensions destroy established brands.KEY TOPICS:The strategic enemy frameworkVisual hammers that build brand memoryWhy line extensions fail (Bud Light case study)How to respond to market disruptorsPersonal branding for executives