Inc. Founders Project With Alexa Von Tobel

ShopMy co-founders Harry Rein and Tiffany Lopinsky are building the most sophisticated three-sided commerce platform that revolutionizes how creators monetize authentic recommendations, how brands scale through trusted advocates, and how consumers discover products through curated networks they actually trust. Powered by intricate product graph technology and advanced data infrastructure that maps millions of products across retailers, they're architecting the future of commerce driven by intentional curation rather than algorithmic impulse buying. What You'll Learn: Why the "curator economy" matters more than the "creator economy" How their Circles feature creates personalized shopping through trusted networks The product philosophy of minimizing "calories" in user experience design How they thought through scaling ShopMy’s audience Why authentic recommendations outperform traditional performance marketing How complementary co-founder skills drive success The "sweep the floors" menta