Manage Smarter

Stephanie Weier, CEO and co-founder of Brandwood Global, dives into copyright, trademark, and intellectual property rights for content creators and marketers. She shares actionable tips to avoid legal risks, explains the impact of AI on content, and introduces her Brandingo app for secure brand engagement. Essential listening for anyone in content creation, digital marketing, or brand management. "If you are broadcasting in any forum, you know, Facebook streaming, whatever, that then becomes a commercial, so to speak. So when you go from a personal use... to posting it on different social media sites, then you become a commercial use. And so those music pieces that are going to be heard, do they carry forth, you know, so now you're infringing on those copyrights.4It's going to be a burgeoning litigation field, I believe, because [AI is] completely vacuuming up all copyrights, all trademarks. And then it's morphing those into new products, new designs." - Stephanie Weier KEY TAKEAWAYS -Learn best practices