Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you struggle to find clients that align with your core values? Are you looking for a way to be able to choose who you work with? When you have a clear understanding of your true north and share your vision with others, the perfect clients will find you. In today's episode, we'll cover:  How your true north can help you find your agency's niche.  3 ways to pick and choose your ideal clients.   Why your agency needs to put people first.  Today I sat down with Eric Kiker agency partner at LRXD, a full-service digital agency in the health and happiness sector. Eric has been with the agency for 8 years and considers himself the chief relationship officer. He's here to talk about how you can get to a point where you can choose your own clients and the importance of knowing who you are as an agency. How Your True North Can Help You Find Your Agency's Niche Your true north is where you see your agency and how you want your business to grow. While we often think of true north as agency values and culture, your vi