Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Have you found your agency in a place where all you do is execute? Are you looking to change the way you do things and provide more value to your clients? With so many agencies out there, almost anyone can execute. When you put your agency in a position where clients come to you to create a strategy, you're more likely to see more stable growth. In today's episode, we'll cover: How to go from just execution to paid strategy. 2 Ways to choose the right clients to work with. Why you don't always have to declare a niche. Today, I sat down with Kevin Kelly, president and founder of Big Buzz Marketing Group, a full-service, integrative digital agency based out of New York City. Kevin comes to us with a ton of marketing experience (his agency started before Google). Today he talks about how you can position your agency so clients come to you to create their strategy and when it's okay to be a full-service agency.  How to Go From Just Execution to Paid Strategy When it comes to digital agencies, there are a millio