Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

If you know a ton about your agency but aren’t winning all the clients you think you should be, you might be plagued with the curse of knowledge. In this episode, you will learn how you can clarify your message and use it as a competitive advantage. Win more clients when you communicate in a way that makes clients feel educated and helped. In this episode, we’ll cover: What is the curse of knowledge? How to break the curse of knowledge. How to use explanation to separate your agency from the competition. Today’s guest on the show is Lee Lefever founder of Common Craft and Explainer Academy and author of The Art of Explanation. His businesses and his book center around the idea of making explanation a business growth strategy. He’s on the show to share ways to clarify your agency’s message so you can win more clients... because when you confuse, you lose. “If you can’t explain it simply, you don’t understand it well enough.” ~ Albert Einstein What is the Curse of Knowledge? Ever wonder why no one “gets” what