Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How can you protect yourself and your clients from brand copycats? I recently had some major issues with a copycat and had to take action FAST in order to protect my business and brand. In this episode, learn what you can do to proactively defend your agency and clients’ intellectual property. In this episode, we’ll cover: What is and what isn’t intellectual property? Why register your agency’s brand assets? Tools and tips to keep your assets protected. Today’s guest is Cheryl Hodgson, founder of Hodgson Legal and BrandAide.com. She’s an attorney, advisor, author and expert on everything related to brand protection. Cheryl specializes in intellectual property and brand assets. And, she shares advice protecting your and your clients' brand assets. Cheryl touches on everything from copyrights and trademarks to goods/service names and domain names. What Is and What Isn’t Intellectual Property? Cheryl says often the term “Intellectual Property” is misunderstood. Legally, this term only applies to assets in five