Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you know what you need to do to stay relevant and significant to your clients? Let’s face it, marketing is an ever-changing industry. And in the agency world, it’s survival of the fittest. So we must adapt or die! Here’s a great story about how one agency transitioned their business model in order to continue to thrive. Think about Blockbuster video - they didn’t adapt to the needs of the industry and are now extinct. Don’t be the next Blockbuster -adapt or die. In this episode, we’ll cover: Why it’s important to adapt in the agency space. 3 Keys to an agency transformation strategy. Why and how you can use vlogging to generate leads. Elizabeth Sosnow is Managing Partner at Bliss Integrated Communications, a 50 person agency in New York City. She’s on the show today to tell us how Bliss transitioned from PR to an Integrated Marketing agency in order to stay relevant in a changing industry. Plus, she shares some great tips on vlogging. Why It’s Adapt or Die in the Agency Space Bliss was founded over 40 ye