Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Are you worried that defining a niche will limit your agency’s potential? Don’t be. Check out one agency’s story about how they grew past 7 figures in a very specific horizontal and vertical niche. Think: if you got paid on performance alone, what’s the ONE THING you do best to get you paid the most? In this episode, we’ll cover: Why your agency needs a vertical or horizontal niche, or both. When and how to expand your niche. How to get bigger clients and retainers.   Today’s guest is Chris Dreyer, founder of Rankings.io (formerly Attorney Rankings). He’s a client of mine who did a private, full day workshop with me. We were able to supercharge his agency business and since then he’s had amazing growth! Agency leads have increased to 50-60 per day and they broke the 7-figure mark! Chris shares some of the strategies that helped his agency grow easier and faster. Why Choose a Vertical and Horizontal Niche? Chris is a school teacher by trade and was doing some SEO on the side. After a couple years of side job