Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

If you’re looking for new ideas to generate new agency business and attract new clients, you might want to hear what today’s guest tells us about branded web TV and influencer marketing. In this episode, we’ll cover: How to use branded web TV for agency new business. 4 Steps to positioning your agency or client as an influencer. Mark Fidelman founder and CEO of Fanatics Media is here to tell us -- branded web TV is the next big thing. According to Mark, video content is heading away from one-offs in favor of series or episodes. As an agency you can use this influencer marketing strategy for building new agency business, and as an innovative idea for your clients. Why Branded Web TV? At Mark’s agency they’re seeing an upswing in the popularity of branded web TV series. You might be familiar with Celebrities in Cars Getting Coffee or YouTube’s First We Feast. These are examples of branded series’ where viewers get a small dose of entertaining content while also being marketed to… and that’s where Fanatics Med