Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Profiling Ideal Clients to Attract New Agency Business If you are pulling generic data and basing your entire client persona off of it, you’ve got to catch this interview. To attract and qualify new agency business you need to be profiling ideal clients. This episode is all about how you can really zero in on how to start profiling ideal clients and your client’s clients. In this episode, we’ll cover: What “attitudinal segmentation” is and why you need to be doing it. 2 problems with the way agencies are strategizing now. 3 ways of profiling ideal clients and getting better data on your prospects. Our guest today is Susan Baier, founder of AudienceAudit.com has spent 30 years in the marketing space. She’s worked both agency-side and client-side as a strategist until eight years ago when she founded her agency specializing in attitudinal segmentation and research. Susan tells us all about using custom research and data to avoid being a “me too” agency. Profiling Ideal Clients: The Key Factors WTF is "Attitud