Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

You aren't alone if you've considered transitioning into a SaaS company; or launching a separate company to sell SaaS. The challenge is educating your team, your clients and yourself on how to go about it. In this episode, we’ll cover: Reasons why you might want to develop a SaaS product. 4 steps to developing and launching a SaaS company. How to roll out your SaaS product and transition your agency. If you’re thinking about developing or selling a SaaS product, this is the episode for you. My guest is Ethan Denney, founder and CEO of ConvertFlow. Ethan took his company from a service-oriented digital agency to a product-focused SaaS company. He shares the story of his agency’s transition including the steps he took to get there. Why develop a SaaS product? As a digital agency, Ethan’s company was focused on driving site traffic and lead generation. However, they found many clients needed site redesigns and lot of other, deeper services were more involved. These issues often decreased profitability and incr