Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Are you using value-based pricing within your digital agency? Did you know that through value-based pricing, it can support you in increasing the profit of your agency? In this episode, we’ll cover: Why value-based pricing will keep you from losing profit. How to setup a value-based pricing model. How to understand your client’s perception of value. This week on the Smart Agency Master Class, we’ll hear from Dan Mall founder of SuperFriendly, a design collaborative. Dan has spent his entire 18-year career in design and in that time he’s grown to understand a ton about pricing. He’s going to share how to develop value-based pricing so you can stop losing profit. Why a Value-Based Pricing Model? You are providing a service based on your unique skill set, knowledge and experience. Value-based pricing takes all those elements into consideration and quantifies. Value-based pricing is the intersection between: what it’s worth to the client and the amount of compensation you’re willing to take. And if that isn’t e