Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Many agencies make the mistake in believing they just need to report on their analytics rather than monitoring them consistently. I am going to explain why you need to monitor analytics in order to build your business. In today’s episode, we’ll cover: What agencies are doing wrong with analytics reporting. 4 steps you need to improve client analytics. Ways to monitor analytics to grow your agency business. My guest on today’s episode is Mychelle Mollot from Klipfolio. She’s got a background in engineering, analytics and marketing… which makes her perfect in her role as CMO for marketing analytics software. Mychelle talks to us about the major differences in reporting vs. monitoring analytics, plus ways you can use analytics to grow your agency. In our 2016 Future Outlook of Digital Agencies, we reported that brands are hiring 85% of brands are selecting agencies based on their ability to report and react to analytics. Unfortunately most agencies believe they’re being hired for their marketing and creativity