Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How to close a pitch and how to accurately calculate profit. Plus, managing your team priorities when it comes to training and continuing ed within the industry. Closing a Pitch {0:38} Yasser asked:  Just a quick question... how do you end a pitch? Calculating Agency Profits {2:02} Myles asked: I was wondering what your thoughts are on trying to work out the profit we make on a deal? I feel it’s a bit of a guess at the moment, as I’m not sure exactly what we should factor in to the cost of sale? Same goes for the monthly retainers, I’m not sure how we try and work out what it’s costing our business in terms of supporting the client? What are your team priorities? {4:23} Phil asked: Say you found a fantastic video course that offers in-depth training on one of your core services. You get excited about it, and purchase it for your team to watch. You can't wait for your team to watch it, so you can start a conversation about the course... But 7 days later, you find that no one on the team has "had time" to watch