Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

What Makes Good Lead Magnets and How Can You Engage with Prospects? In this instalment of #AskSwenk, I discuss what exactly makes good lead magnets and how can you engage with prospects. I also share how to handle clients who approve work without reviewing and whether telesales companies are a good option for the outbound sales of your agency. {0:33} Frank asked: "What are others finding are good lead magnets to generate new contacts/leads? Beyond that, what are good ways get contacts to engage your firm once they are in your database?" The best lead magnets in my opinion are case studies. Headlines are the most crucial part of a case study to use them as lead magnets and I like to stick to the template in my headlines of "How to do something cool without doing something that sucks" to grab the attention of your audience. Once they are leads, ensure to provide them with good content with call to actions to get your prospects to move to the next stage. {2:43} Kelsey asked: "Does anyone have any experience with