Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

What You Should Do (And Shouldn't Do) When Selling Digital Agency In episode thirty four of #AskSwenk, I discuss what you should do (and shouldn't do) when selling digital agency, plus how to compensate referral agencies and how to follow-up when a prospect goes dark. {1:08} Amy asked: "I'm in negotiations to sell my marketing agency. What should I be aware of? Pitfalls to avoid?" You need to determine why is the other agency or business interested in buying your agency? Revenue? Location? It's important to figure this out for the leverage of your agency and make sure to ask them the same questions they ask about your business to evaluate if they can afford you. You should also keep the fact you are considering selling confidential to avoid potentially losing clients. {5:57} Scott asked: "What are your thoughts on paid referrals or partnerships between agencies? For example, your agency refers me work I pay you x% commission. " This can be done a couple of different ways but depends on how big projects or r