Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you know how to ensure you are guaranteeing leads for your business? If you are struggling with this as well as growing your team or how to prevent time lost to bad clients, this episode of Ask Swenk is the one you need. In this video, I’ll cover: What to do when a prospect wants you to guarantee leads. My #1 struggle in growing my agency team and 3 ways we overcame it. How to fire a terrible client so you can quit wasting time. Guaranteeing Leads in a Proposal (0:23) Lawrence asks:  "A prospect is asking for us to guarantee the number of sales leads our digital marketing will create -- which is impossible and could change over time. How would you go about putting this into the proposal?" Don’t shy away from guaranteeing performance! Take pride and back your work. I have NO issue with guaranteeing leads... DO IT! But, you cannot guarantee sales. Lead generation in your control, converting leads and the sales process is not. 3 steps to guaranteeing leads: Determine a very specific criteria for qualified