Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How to Create a Winning Agency Environment that Grabs Attention of Big Brands with Mike Sutton | Ep #106

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Sinopsis

When building an agency, having big brand clients can elevate your agency to a whole other level. This is where the challenge comes in of how do you grab the attention of those big brands? In this episode, we’ll cover: Grabbing the attention of big brands. 5 Steps to creating a winning environment. The hierarchy of an agency with big brand clients. Don’t be a “me too” agency Mike says the agency’s Founder and Chief Creative Officer, Zak Mroueh, has always made it their mission to capture the attention of big brands and get to the next level. He says agencies are always telling their clients to stand out, be different, and do things that are uncomfortable. However, they don’t “walk the walk” and follow their own advice. For example, ever notice how agency websites all look the same? That’s why Zulu’s website is one of the most entertaining agency site you’ll see. It pokes fun at the agency industry’s cliches and stereotypes. It’s edgy, it’s funny, and it’s one example of Zulu walking the walk. (I’m telling y